2015 American Akaushi Association Convention

Bubba Bain, Executive Director American Akaushi Association with E Cross Cattle Company the 2015 Legacy Award Winner; Herff and Nancy Cornelius, Len and Savannah Cornelius, Jordan Beeman, President HeartBrand Beef, Inc., in front holding the award is Wyatt Cornelius, son of Len and Savannah.

Bubba Bain, Executive Director American Akaushi Association with E Cross Cattle Company the 2015 Legacy Award Winner; Herff and Nancy Cornelius, Len and Savannah Cornelius, Jordan Beeman, President HeartBrand Beef, Inc., in front holding the award is Wyatt Cornelius, son of Len and Savannah.

Fourth Annual American Akaushi Association Convention
Held near Bernalillo, New Mexico

Jordan Beeman, president of Heartbrand beef, left and Bubba Bain executive director the American akaushi association, right, were proud to present the inaugural "Prime Plus" award to Jake Hickton and Bob slane of burger Monger. Jake Hickton of burger monger, center.

Jordan Beeman, president of Heartbrand beef, left and Bubba Bain executive director the American akaushi association, right, were proud to present the inaugural "Prime Plus" award to Jake Hickton and Bob slane of burger Monger. Jake Hickton of burger monger, center.

    Some 190 Akaushi breeders, industry professionals and beef enthusiasts joined together for the Fourth Annual American Akaushi Association Convention held October 30th through November 1 at the Hyatt Tamaya Resort and Spa near Albuquerque, New Mexico.
    Bubba Bain, Executive Director of The American Akaushi Association said, “we held our first three conventions close to home in Texas. It was time we moved out of our comfort zone to different areas and New Mexico was our first choice. Judging by the excellent attendance, the move was well received by our members and guests.
    This year’s convention featured many diverse industry leaders providing a wide variety of important topics to an interested and at times, a standing room only crowd from across the U.S. and several foreign countries.
    A kick-off of the day long general session began with a big New Mexico welcome provided by Jeff Witte, New Mexico Secretary of Agriculture.
    Colin Woodall, National Cattleman’s Beef Association Vice-President of Government Affairs followed with some good updates and insight from Washington DC concerning various issues that pertain to cattlemen. A highlight was current details of the WOTUS rule, Waters of the United States, which has many serious implications for all land owners.
    Dr. Twig Marston of the American Red Angus Association discussed important aspects about “Managing Broken Genes” associated with recessive disorders and genetic defects.
    The discovery of natural determinants of resistance to Salmonella in cattle, especially non-black breeds, was presented with much interest by Dr. Steve Carlson of PSR Genetics.
    Ryan Ruppert of GeneSeek included a detailed discussion about Genomic testing and its’ future.
    Beef quality continues to be the buzz word all over this industry and Dr. Nevil Speer of AgriClear created positive excitement with sound feedback about the demand of prime beef by the consumer today and tomorrow.
    Dr. Matt Cherni, CSC Livestock, made specific note of the importance and end result of Beef, not just the production process.
    JoJo Carrales and Dr. Aaron Cooper of HeartBrand Beef, Inc. discussed the elements and selection of females and how their cow families are utilized for optimum production.
    Kaci Carrales demonstrated and assisted breeders on the DigitalBeef system which is used by the association to maintain all records. Breeders are encouraged to rely on the system for all their EPD research as well as a personal data source for day to day ranch activity.
    Completing the all day general session included a video update of the Akaushi Brazil project followed by an inspiring summary of 2015 by Bill Fielding, CEO of HeartBrand Beef, Inc.
    “Our breeders and members are quite unique in their desire and steadfast approach to learning all they can about the beef industry today and its’ future. Beef for the consumer is always our ultimate goal and it is inspiring to see a group of producers on the same page working toward the same goal,” Bain said.  
    The highlight of the annual evening banquet featured keynote speaker, Wes Ishmael of Clear Point Communications and the naming of both the“2015 Securing the Legacy Award” and a new award, “Prime Plus”. Bain said, “the Legacy award is presented to an individual, family or ranch that has provided key leadership and marketing efforts for the American Akaushi. The “Prime Plus” award highlights an individual or company that has been supportive of the Akaushi breed, American Akaushi Association, promotes Beef in positive manner, and actively markets Beef as HeartBrand or Certified Akaushi Beef. ”
    Bubba Bain, Executive Director of the American Akaushi Association had the honor of presenting the 2015 “Securing the Legacy Award” to Herff Cornelius and family, E Cross Cattle Company, of Bay City, Texas. Three generations of the Cornelius family were in attendance to receive this prestigious award.
    The “Prime Plus” inaugural award was presented by Jordan Beeman, President of HeartBrand Beef, Inc. to the growing hamburger chain, “Burger Monger” for their outstanding support, commitment and promotion of Akaushi beef .  Owners Jake Hickton and Bob Slane were present to receive the award.
    Many other activities during the convention included a sightseeing and shopping trip to Santa Fe, Golf Tournament, Trade Show, Taste of Akaushi dining, the always popular “dessert social", fun auction and Country Church.
    The American Akaushi is "Nature's Healthy Beef” known for the rare, inherent oleic acid and the higher ratio of monounsaturated to saturated fat in the beef.  Bain said, “today’s consumer understands healthier is key and Akaushi beef is in high demand.  We offer real opportunities for cowmen to expand and participate in the Akaushi business model for higher profit potential.”