2014 American Akaushi Association Convention

Third Annual American Akaushi Association Convention Held
November 14-16, 2014 Bastrop, Texas

The 2014 american akaushi association Legacy award winners, Sterling Ranches, Sterling Cattle Company. L to R; Bret and Laura Sterling, Lucille Sterling, Lacy Sterling, Theresa and Jimmy Sterling, Tara Sterling Renfro,  Ryan and Karen Sterling Rechichar, Bay Rechichar

The 2014 american akaushi association Legacy award winners, Sterling Ranches, Sterling Cattle Company. L to R; Bret and Laura Sterling, Lucille Sterling, Lacy Sterling, Theresa and Jimmy Sterling, Tara Sterling Renfro,  Ryan and Karen Sterling Rechichar, Bay Rechichar

Some 250 plus Akaushi breeders, beef scientists, feeders, packers and beef distributors gathered recently for the Third Annual American Akaushi Association Convention held November 14th - 16th at the Hyatt Lost Pines Resort and Spa near Bastrop, Texas.

“No doubt we had a record number in attendance especially with the excitement and talk of our breed and the enormous proven potential we offer cattlemen to consistently increase carcass quality, “ said Bubba Bain, Executive Director of the American Akaushi.

This year’s convention featured a variety of industry professionals, each with their own unique message and first-hand Akaushi knowledge providing those in attendance an in-depth look at both the current and future of the Beef industry.

Bain said, “Our convention is unique as we are fully inclusive, continually seeking more input and ideas from all that attend.”

Speakers providing timely information included Colin Woodall - NCBA, Vice President Of Government Affairs, Dr. Sara Place - Oklahoma State University, Dr. Joe Massey - DigitalBeef, Janie Bain - American Akaushi Association,  Eric Dorr - Kemin Animal Nutrition, Dr. Stephen Smith - Texas A & M University and Dr. Rick Machen - Texas A & M University.

A highly unique and informative panel featured speakers with various aspects and experience in the Beef business.  This year’s panel included, Bill Fielding -CEO HeartBrand Beef - Moderator and Panelists: Rodd Willis - DOT Foods, Jake Hickton - Burger Monger Restaurants, Joe Doria - Bolner's Meat Market and Jordan Beeman - President, HeartBrand Beef.

The keynote speaker for 2014 was provided byLt. General H. M. "Bud" Wyatt III , USAF, Retired. His message and experience as a both a fighter pilot and years at the Pentagon provided an American patriotism themeheartfelt to all in attendance.

The highlight of the annual evening banquet featured the naming of the“2014 Securing the Legacy Award”. Bain said, “this award is presented to an individual, family or ranch that has provided key leadership and marketing efforts for the American Akaushi.”

Last year’s recipient , Austin Brown of Brown Ranches, had the honor of presenting the 2014 “Securing the Legacy Award” to Sterling Ranches of Tatum, New Mexico and Sterling Cattle Company of Coahoma, Texas. Four generations of the Sterling family were in attendance to receive this prestigious award.

In addition to the great lineup of speakers,  there were plenty of activities including a Golf Tournament, Trade Show, Taste of Akaushi dining, the always popular “dessert social", a fun auction, Country Church, and topping off the weekend, many traveled and toured HeartBrand Beef Ranch and viewed the breed’s foundation herd.

The American Akaushi is known as "Nature's Healthy Beef" because of the rare, inherent oleic acid and the higher ratio of monounsaturated to saturated fat in the beef.  Bain said, “today’s consumer understands healthier is key and Akaushi beef is in high demand.  We offer real opportunities for cowmen to expand and participate in the Akaushi business model for higher profit potential.”